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We are grateful for the recognition we have received over the past 15 years.
  • 2008 - Best project in natural resource management, Universidad Autónoma de Nuevo León.
  • 2009 - Reference model in "The role of education for sustainable development in natural resource management, research and international cooperation", UNESCO, Univ Greiswald.
  • 2009 - Reference model in "Conservation and Management of Biodiversity in Tropics", Univ. Göttingen, Germany. 
  • 2010 - National award for best project to "Promote Culture in Natural Protected Areas". CONANP.
  • 2011 - Recognition for "Best nature tourism product in Mexico", SECTUR.
  • 2012 - Reference model at the "International Development Design Summit", Massachusetts Institute of Technology, 
  • 2013 - High impact social enterprise in Mexico, New Ventures, 2013.
  • 2014 - present. Training Company and Evaluation Entity for Nature Oriented Tourist Guides based on NOM-09-TUR-2002 in Mexico.
  • 2016 - Honorable Mention for Nature Conservation in Mexico, CONANP.
  • 2018 - International Visitor Leadership Program, US Embassy.
  • 2019 - Future Leaders Connect, for public policy design in Mexico, British Counsil.
  • 2019 - Visionaris, high-impact social enterprise, UBS Bank, Switzerland.
  • 2019 - CEMEX-TEC Community Entrepreneurship Award Finalists.
  • 2020 - Silver Winner World Travel Market Latin America Responsible Tourism Award
  • 2022 - Three Global Inspiring Tour Operators Award. Adventure Travel Trade Association. 
  • 2024 - Coordinators of the LATAM Responsible Tourism Recognition in the category of Biodiversity Conservation, World Travel Market

B2B platform AMTAVE - Market Ready Network: a new path for adventure tourism in Mexico

In every corner of Mexico, from the mountains to the jungles, there are communities and companies that have built unique tourism experiences: river descents, hikes through ancient forests, encounters with living cultures that share their history and territory. However, for a long time, many of these initiatives faced the same challenge: how do you get the world to know, trust and choose them?

The answer began to take shape more than a decade ago, with the Market Readyand today it takes on a new form with the AMTAVE B2B Platform - Market Ready Networkpresented by the Association Mexican Association of Adventure and Ecotourism (AMTAVE) y La Mano del Mono.

A platform to connect, not just sell

Adventure tourism is not just any product: it is trust, security and authenticity. And precisely for that reason, this platform is not just another marketplace. It does not seek to fill a shopping cart, but something much deeper: to create solid and responsible business relationships.

Through assessment in four dimensions - business, commercial, operational and sustainability - each company reflects its level of market readiness. Business partners can filter by country, activity or maturity and find those who are truly ready to work together.

As explained by Alejorepresentative of Market Ready and La Mano del MonoDuring the launching of this initiative, this is a tool of reliable networkingThe network generates certainty in a sector where informality has been a recurrent obstacle.

We leave you here the launch webinar, held on October 3rd:

Voices that mark a before and an after

During the launch, the words of those who lead the sector resounded loudly:

  • Joy, president of AMTAVEspoke of a before and afterThe sector now has an international showcase, where it can proudly display what is made in Mexico.
  • Judith, union representativedescribed it as "a window to the world" to showcase authentic and sustainable experiences.
  • Representatives of the Secretariat of Tourism welcomed the initiative as a firm step towards strengthening local communities and the value chain of tourism.
  • And it was the tourism companies which confirmed the value: quick registration, ease of use and, above all, the possibility of generating trust in a sector that needs it so much.

More than a launch: a movement

What happened in this webinar was not just the presentation of a digital tool. It was the beginning of a movement. A movement towards professionalization of adventure and nature tourism in Mexicotowards international visibility, towards the consolidation of a sector that today wants and deserves to be recognized for its quality and positive impact.

Next steps: growing together

The AMTAVE - Market Ready Network B2B platform is already active. Now, the challenge is to make it grow:

  • Disseminate it among operators and destination managers.
  • Take advantage of the AMTAVE exclusive landing to boost its partner companies.
  • To continue adding commercial allies that seek solid and reliable relationships.

Are you a business partner? The time is now

This is the most important call:
👉 Are you a business partner and want to connect easily, negotiate better and work with reliable adventure travel companies? Create your profile today on the platform and start building relationships that transform destinations.

🔗 Register here

👉 If you are a tourism companytakes the step towards professionalization: take your test and join the network.

👉 Explore AMTAVE's exclusive landing page here: https://marketreadytourism.org/amtave/

Conclusion: opening doors to the future of Mexican tourism

The AMTAVE - Market Ready Network B2B Platform not only connects companies and trading partners. Connects dreams with opportunities, communities with markets and authentic experiences with travelers from around the world..

Today, Mexico opens a new door for its adventure and nature tourism to shine brightly, both within and beyond its borders.

📢 Adventure tourism is ready. Now the world will be too.

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