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We are grateful for the recognition we have received over the past 15 years.
  • 2008 - Best project in natural resource management, Universidad Autónoma de Nuevo León.
  • 2009 - Reference model in "The role of education for sustainable development in natural resource management, research and international cooperation", UNESCO, Univ Greiswald.
  • 2009 - Reference model in "Conservation and Management of Biodiversity in Tropics", Univ. Göttingen, Germany. 
  • 2010 - National award for best project to "Promote Culture in Natural Protected Areas". CONANP.
  • 2011 - Recognition for "Best nature tourism product in Mexico", SECTUR.
  • 2012 - Reference model at the "International Development Design Summit", Massachusetts Institute of Technology, 
  • 2013 - High impact social enterprise in Mexico, New Ventures, 2013.
  • 2014 - present. Training Company and Evaluation Entity for Nature Oriented Tourist Guides based on NOM-09-TUR-2002 in Mexico.
  • 2016 - Honorable Mention for Nature Conservation in Mexico, CONANP.
  • 2018 - International Visitor Leadership Program, US Embassy.
  • 2019 - Future Leaders Connect, for public policy design in Mexico, British Counsil.
  • 2019 - Visionaris, high-impact social enterprise, UBS Bank, Switzerland.
  • 2019 - CEMEX-TEC Community Entrepreneurship Award Finalists.
  • 2020 - Silver Winner World Travel Market Latin America Responsible Tourism Award
  • 2022 - Three Global Inspiring Tour Operators Award. Adventure Travel Trade Association. 
  • 2024 - Coordinators of the LATAM Responsible Tourism Recognition in the category of Biodiversity Conservation, World Travel Market

Market Ready Tourism

The international model that guides adventure and experiential tourism companies and destinations to be ready and connected to specialized markets.

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Our Impact

+650

strengthened companies

+23

countries implemented the model.

+300

new experiences validated with market

+45%

increase in sales for companies that have completed a Market Ready Crop

+200

women leaders integrated into the tourism value chain

Why Market Ready Tourism is the solution you need?

Provides a customized roadmap.

Enhance and diversify your tourism offer.

while at the same time strengthening the necessary capabilities

to respond with security and confidence

to the growing sustainable tourism market.

How do we do it?

Reliable and accurate digital tool that helps companies and destination managers to identify, measure and positively improve their business, as well as their capabilities to connect with national and international markets.

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Virtual platform for specialized and self-managed training for adventure and experiential tourism companies that wish to strengthen their strategic business areas in order to connect with new markets.

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Catalyst program that encourages groups of companies and destinations to increase their capacity to offer sustainable and competitive experiences with solid, reliable and profitable connections with specialized markets.

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For the well-being of our nature destinations, and the communities that give life to them... Implement Market Ready Tourism!

Drives business solutions and impact

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Benefits

Alliances:

Increases strategic alliances with business partners in the sector to deepen the connection with the market.

Positioning:

Increases the digital footprint and presence in social networks to enhance the image of companies and destinations.

Diversification:

Design of experiential tourism products, aligned to the needs of the market and the destination.

Professionalism:

Increased confidence to collaborate within the experiential and adventure tourism sector.

Networking:

Affiliation to the Latin American Sustainable Ventures Community and Market Ready.

Impact Measurement:

About tangible changes at the business level and their impact on the destination.

Find an efficient, replicable and scalable model to market and invest with confidence!

Solutions that

MIDEN

Solutions that

STRENGTHEN

Solutions that

CREATE ALLIANCES

Solutions that

COMMUNICATE VALUE

What do our customers say?

I loved being able to see how much the companies have grown and how they have linked up with each other. Also how they have encouraged and inspired new entrepreneurs in their region. I learned a lot from it.

Sofia de la Cruz

SECTUR Chiapas

It exceeded my expectations and I find it a simple yet powerful tool to recognize the status of companies for more effective marketing.

Oscar Guzón

ONCA Explorations

Normally we had very theoretical workshops or trainings that overwhelm you as a community... On the contrary, Market Ready was a very human process, indescribable.

Hector Cruz

Guide and member of the Cooperative Huatulco Salvaje

La Mano del Mono is a benchmark for sustainable tourism in Mexican PNAs, a great ally for FMCN to learn and share their learnings. I have known LMM for more than a decade and I have witnessed their evolution and how they have found their niche to continue contributing to the conservation of our country. Thank you for your work.

Ana Laura Barillas

Adventure Travel Trade Association

La Mano del Mono is an ambassador for ATTA (Adventure Travel Trade Association) in Mexico. Through its team of experts, it takes learnings directly from the industry and applies a vital approach to the future of sustainable tourism in Latin America.

Gabi Stowel

Adventure Travel Trade Association

LMDM's work has been outstanding. I enjoyed working with them both virtually and in person. The professionalism and ability to tackle the challenge has been outstanding.

Alejandro Castillo López

Alumbra Innovations

La Mano del Mono solves very specific needs according to the needs of the organizations and their integration dynamics are excellent. I found the team to be very professional, they managed to maintain a constant link with each organization and contributed a lot to obtain tangible results.

Karla Bazan

Conservation International

We love to help
Seriously!

Take your company or destination to the next level

Contact us at

Stories on our blog

Community-based tourism in Oaxaca: identity and connection to the marketplace

Community-based nature tourism is a key tool for the sustainable development of rural communities. In this context, the Triangular Cooperation Project: Consolidation of Community-Based Nature Tourism in [...]
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Communication and Marketing for Community and Nature Tourism

Within the framework of the Triangular Cooperation project: "Consolidation of Community-based Nature Tourism as a Resilient Livelihood for Communities in Mexico and Guatemala", led and financed by the [...]
Read more

Market Ready Tourism Strengthening Community Tourism in Mexico and Guatemala

Community-based nature tourism represents a key opportunity for sustainable development in Mexico and Guatemala. Within this framework, the Triangular Cooperation Project: Consolidation of Community-based Nature Tourism in [...]
Read more
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