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We are grateful for the recognition we have received over the past 15 years.
2008 - Best project in natural resource management, Universidad Autónoma de Nuevo León.
2009 - Reference model in "The role of education for sustainable development in natural resource management, research and international cooperation", UNESCO, Univ Greiswald.
2009 - Reference model in "Conservation and Management of Biodiversity in Tropics", Univ. Göttingen, Germany.
2010 - National award for best project to "Promote Culture in Natural Protected Areas". CONANP.
2011 - Recognition for "Best nature tourism product in Mexico", SECTUR.
2012 - Reference model at the "International Development Design Summit", Massachusetts Institute of Technology,
2013 - High impact social enterprise in Mexico, New Ventures, 2013.
2014 - present. Training Company and Evaluation Entity for Nature Oriented Tourist Guides based on NOM-09-TUR-2002 in Mexico.
2016 - Honorable Mention for Nature Conservation in Mexico, CONANP.
2018 - International Visitor Leadership Program, US Embassy.
2019 - Future Leaders Connect, for public policy design in Mexico, British Counsil.
2019 - Visionaris, high-impact social enterprise, UBS Bank, Switzerland.
2019 - CEMEX-TEC Community Entrepreneurship Award Finalists.
2020 - Silver Winner World Travel Market Latin America Responsible Tourism Award
2022 - Three Global Inspiring Tour Operators Award. Adventure Travel Trade Association.
2024 - Coordinators of the LATAM Responsible Tourism Recognition in the category of Biodiversity Conservation, World Travel Market
Increasingly aware of the need to adopt sustainable and resilient practices, community-based nature tourism is emerging as an innovative and promising solution. Thus, on July 23 of this year we celebrated the start of the second phase of the Triangular Project for the Consolidation of Community-based Nature Tourism as a Resilient Livelihood for Communities in Mexico and Guatemala. This joint effort, supported by GIZ Mexico and Guatemala, will promote the economic and social transformation of communities through the Market Ready Tourism model.
During the first phase of the project, we focused on collaborating with 24 tourism companies in Mexico and Guatemala with a clear objective: to develop tourism products that not only meet market demands, but also promote a positive impact on the destinations. This initial cooperation laid the groundwork for robust community-based tourism, aligned with local and global needs.
The Triangular Partnership between Mexico, Guatemala and Germany
In this second phase, we will focus on connecting these companies with their business partners through our B2B platform. Market Ready Network. This will facilitate the creation of strategic alliances and allow for a rigorous evaluation of their impact on their communities.
In our last article on impact measurement, we highlighted achievements in 2023 where we celebrated a 20% increase in full-time jobs compared to 2022. One of the most notable achievements was the significant increase in female employability: in 2022, 32% of the workforce in participating companies was comprised of women, and by 2023, this percentage increased markedly to 45%. This reflects the model's commitment Market Ready Tourism and companies to promote gender equity in tourism.
In addition, the model has been crucial in strengthening the entrepreneurial capabilities of participating companies. In 2022, only 18% of these companies were considered consolidated, and by 2023, this percentage grew significantly to 42%, demonstrating that more companies are achieving greater stability and success in their operations. (See impact measurement)
The power of alliances
This project will be implemented with the valuable support of GIZ Mexico and financed by the Federal Ministry for Economic Cooperation and Development (BMZ) of Germany. Their support has been fundamental in carrying out initiatives that seek to promote economic growth, but above all to care for the natural environment and the well-being of local communities.
We are starting a new story focused on regenerative tourism.
With this second phase, we hope not only to consolidate the achievements made, but also to expand the positive impact of community-based nature tourism. The connection between Mexico and Guatemala with its business partners promises a future where tourism becomes a true engine of resilience and sustainable development for local communities.
Acknowledgments and Collaboration
We would like to express our deep appreciation to the key institutions involved in this process:
This project has been facilitated thanks to the collaboration of the team at La Mano del Mono (LMDM)especially Karla Rivera y Ethel ÁriasWe always thank them for their commitment and passion.
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