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We are grateful for the recognition we have received over the past 15 years.
2008 - Best project in natural resource management, Universidad Autónoma de Nuevo León.
2009 - Reference model in "The role of education for sustainable development in natural resource management, research and international cooperation", UNESCO, Univ Greiswald.
2009 - Reference model in "Conservation and Management of Biodiversity in Tropics", Univ. Göttingen, Germany.
2010 - National award for best project to "Promote Culture in Natural Protected Areas". CONANP.
2011 - Recognition for "Best nature tourism product in Mexico", SECTUR.
2012 - Reference model at the "International Development Design Summit", Massachusetts Institute of Technology,
2013 - High impact social enterprise in Mexico, New Ventures, 2013.
2014 - present. Training Company and Evaluation Entity for Nature Oriented Tourist Guides based on NOM-09-TUR-2002 in Mexico.
2016 - Honorable Mention for Nature Conservation in Mexico, CONANP.
2018 - International Visitor Leadership Program, US Embassy.
2019 - Future Leaders Connect, for public policy design in Mexico, British Counsil.
2019 - Visionaris, high-impact social enterprise, UBS Bank, Switzerland.
2019 - CEMEX-TEC Community Entrepreneurship Award Finalists.
2020 - Silver Winner World Travel Market Latin America Responsible Tourism Award
2022 - Three Global Inspiring Tour Operators Award. Adventure Travel Trade Association.
2024 - Coordinators of the LATAM Responsible Tourism Recognition in the category of Biodiversity Conservation, World Travel Market
At La Mano del Mono we are proud to have been recognized with the Award Skål International Sustainable Tourism 2025 in the category Innovative and Sustainable Technology Solutions by the model Market Ready Tourisma tool that promotes the development of community-based tourism businesses and destinations based on principles of sustainability, innovation and regeneration.
We share with you here the moment when Sara Soto Rivera, president of Skål International Villahermosa Club received the award on behalf of La Mano del Mono:
A historic edition for sustainable tourism
The awards ceremony took place on September 26 in Cusco, Peruduring the Opening Ceremony of the 84th Skål International World Congressin the presence of its Board of Directors headed by Denise ScraftonThe company's global and local authorities, as well as senior Peruvian officials, were also present.
This year, the awards reached historical edition by gathering 106 proposals from 30 countriescompeting in eight categories that reflect the global commitment to tourism responsible, ethical and innovative. Since its inception in 2002, this event has established itself as one of the most important international platforms for to recognize and make visible good sustainable tourism practices around the world.
Market Ready Tourism: innovation with real impact
Market Ready Tourism is a model designed to accompany community and nature-based tourism ventures and destinations to strengthen its competitiveness, connect with responsible markets, and ensure that tourism contributes to conservation and local wellbeing.
To date, the model has impacted more than 650 tourism companies in 20 countrieswith measurable results such as:
Average increase of 45 % in revenues of small tourism businesses.
Increased participation of women in leadership roles (of the 10 % to 40 %).
More of 120 businesses formed in biodiversity-sensitive practices and more than 30,000 travelers sensitized on conservation.
Significant advances in renewable energies, carbon footprint reduction, circular economy and community governance.
These results demonstrate that technology and innovation can be allies in transforming tourism into a regenerative forcecapable of protecting ecosystems, empowering communities and generating fair economic opportunities.
Acknowledgments and alliances for the future
The Awards jury was comprised of international experts and strategic partners, including: UN Tourism, Biosphere Tourism - Responsible Tourism Institute (RTI) y Sustainable Travel Internationalwho, in addition to independently evaluating, offer memberships and resources to strengthen the winners and participants.
From La Mano del Mono we express our thanks to Skål International for this honor, to Sara Soto Rivera for her unconditional support in the process, as well as to all the communities, companies and allies that have trusted in the Market Ready model. This award inspires us to continuing to build a regenerative tourism that contributes to the fulfillment of the Sustainable Development Goals (SDGs) and to the well-being of people and nature.
👉 Want to learn more about how Market Ready Tourism can boost your destination or venture? We invite you to visit marketreadytourism.org and discover how together we can turn tourism into a tool for preserve and prosper.
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