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Livelihoods in Sustainable Tourism: Measurement and Outcomes
In order to understand and evaluate how the Market Ready Strengthening Program is impacting businesses and livelihoods in the destinations, an objective and quantitative measurement tool has been developed. This tool,...
Stories Behind the Cultivation of Sustainable and Market Ready Destinations in the Lacandon Jungle
Results reports do not always allow us to share everything that is experienced in a project. It is not always possible to reflect in them the emotions, fears, joys or satisfactions of the work done. However, the past...
Measuring Market Ready impact
Today, in commemoration of the week of World Biodiversity Day, La Mano del Mono would like to share the results of the impact measurement, in partnership with Alterna, a leading organization on this issue in Central America. This exercise focused on...
La Mano del Mono celebrates 15 years of sustainable impact through the Manos Locales Network
La Mano del Mono is proud to announce the re-launch of its Manos Locales network and the celebration of its first virtual event of the year. This organization works to create a positive impact by building partnerships for the well-being of local communities and...
Sowing Sustainable Dreams: From Desire to Reality
It all started as a dream...! This was mentioned by César Rivas of Fundación Azteca, who shares how the Cultivation of Sustainable Destinations and Market Ready started as a dream in a class at the Universidad del Medio Ambiente (UMA) and that...
Resilience and the Learning Mentality in the Lacandon Jungle
At the beginning of 2022, the Gallo Giro Ecotourism Center located near Las Nubes in Maravilla Tenejapa, Chiapas, saw its main service vanish, leaving the team without its main source of tourist income. Just at that moment, it began...
United for Mother Earth: Celebrating International Day and the Power of Local Communities
Did you know... Every year, the world loses 10 million hectares of forest? So Mother Earth is giving us clear signals on how we should act. The oceans, once teeming with life, are now full of plastics and...
High-value meetings promote sustainable tourism and conservation in the Lacandon Jungle
On March 15, 16 and 17, the Market Ready Bootcamp was held in San Cristóbal de las Casas, Chiapas, a commercial validation meeting between Local Ecotourism Companies from the areas of Las Nubes, Nahá and Metzabok in...
No water, no tourism: are we approaching 'day zero' in our dream destinations?
Easter is one of the most anticipated times of the year for many tourists, especially in beach or nature tourist destinations. However, what would happen if we were to reach a "zero day" in these destinations due to lack of water?...
Lacandones, guardians of biodiversity
Indigenous communities make up only 6% of the world's population. Despite this, they are the ones who maintain the ancestral knowledge that today is of great use in facing the challenges of climate change and the global crisis...